Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Samsung
Samsung +Music App

PLAY

NICE

A mobile app that helps orchestras and musicians.

THE BRIEF

Design an app for musicians to allow them to read their music sheets in realtime as they play, whether solo or in a group/orchestra. The product should have the brand colours but distinctive interface.

ABOUT THE BRAND

Samsung, the South Korean multinational giant, with a large product range in electronics, particularly mobile phones and semiconductors.

SOLUTION

The first step was to gather all project members (designers, developers, managers) in workshop meetings for ideation of features, flows and technology implementation. Wireframes were created to reflect all those ideas and to shape up the app architecture.

The look and feel of the app was then designed using official brand typography and colours; custom iconography was also created.

On launch, a concert was played in town church where every musician and maestro used only Galaxy Note tablets running the app.

Check out the video:

 

A new identity was created for the official Samsung app, following the brand app guidelines for both naming and icon.

Real music not sheets were used from the app library as visual elements for the app.

An interactive metronome that can be set both by standard time signatures or through tapping.

All music sheets can be annotated by musicians and the annotations can be shared and/or collaborative.

SKILLS USED IN THIS PROJECT
Concept & Ideation
Design Lead
Iconography
Prototyping
Typography
Branding
Visual Design
UX/UI/IA