Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
RTP
Play

PLAY

TIME

Take a look at the pitch for Portugal's public TV mobile player.

THE BRIEF

Pitch for a new product: RTP Play, a mobile app that allows not only playing thousands of hours from RTP archives (VoD) but also watch live broadcasts of selected programs, both TV and Radio.

ABOUT THE BRAND

RTP is the Portuguese public service broadcaster for Radio and Television, producing and broadcasting 9 different television channels, apart from 8 radio channels, serving a wide array of audiences both in Portugal and abroad.

SOLUTION

Since many popular TV shows have been broadcasted by RTP for more than 70 years, many of them real historical references, content became the main focus of the concept screens.

A top navigation bar allows all commands on the fly: switch between TV or Radio, VoD or Live, search, etc.

In the main area, thumbnail view listed most popular, recent or highlighted, giving the user also the option to browse through themes or alphabetically.

The concept screens were created in very short time to be included in the overall pitch proposal, although Visual Design exploration was not mandatory.

SKILLS USED IN THIS PROJECT
Design Lead
Iconography
Prototyping
Strategy & Research
Visual Design
UX/UI/IA