Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Peroni
Smart Button Campaign

Push once
for beer

A beta-testing campaign using a smart button and a companion app.

THE BRIEF

Peroni associated with Ocado to create a simple "one button push" ordering system, to be tested with a selected number of clients (beta-testers).

ABOUT THE BRAND

Peroni is the best selling beer in Italy and the most recognised brand of beer throughout the Italian peninsula. In the UK, Peroni is one of the most popular and wide spread lagers.

SOLUTION

After working in the strategy approach and identifying the user flows needed for the campaign, the first step was to design a mock-up of a button (final button imagery wouldn't be available until later), that looks clean and simple to match brand's digital guidelines.

Then, create the campaign concept and visuals that quickly communicate the simple mechanics: push one button and get your favourite Peroni beers delivered to your home.

Finally, designing all the screens for the native app as well as the website for beta-tester applications.

SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
Creative/Design Direction
Illustration & Graphics
Iconography
Prototyping
Visual Design