Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
OWLR
OWLR Camera Viewer

EASY ON

THE EYE

New version for a smart camera viewer for the rest of us.

THE BRIEF

After doing the MVP version, it was time to properly revamp the brand, update the userflows and create a concept for both the main app and the newly created "partner apps'.

ABOUT THE BRAND

OWLR is a company of creative-types, engineers and video enthusiasts who love working to bring about intelligent ambient awareness.

SOLUTION

The new UI simplicity and elegance is intended: camera apps are normally very "geek centred" and this is, afterall, an any user can use with no need for high configuration knowledge.

The grey elements and monochrome pictures contrast with OWLR's strong new brand colour. Both work together to simplify user decisions and descrease learning curve of the app. Also, iconography was designed from ground up so that, along with new typography, the app gains a unique personality.

UX and Visual styles guides were researched and created to optimise the complex development process, specially with the new 'partner apps' (assets were reduced to minimal).

Camera iconography was designed for each brand based on real products.

Gestures implemented to save screen space and keep the interface light.

The on boarding/setup uses illustration and natural language.

The camera controller features many extra commands, depending on the camera.

SKILLS USED IN THIS PROJECT
Creative/Design Direction
Concept & Ideation
Iconography
Prototyping
Typography
UX/UI/IA
Art Direction
Branding
Visual Design