Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Olivari
Digital Account Pitch

NEW

JOURNEY

Pitch for the digital account of Olivari, a international olive oil brand.

THE BRIEF

Partnered with McCann Lisbon, develop a global strategy and digital campaign the Olivari brand.

ABOUT THE BRAND

Olivari is an olive oil brand that's committed with their customers to exceed the industry standards for quality olive oil.

SOLUTION

A dedicated microsite is the centre of the campaign, communicating the new concept: Olivari brand as a start of a journey across the Mediterranean 'worlds' of Portugal, Spain, Italy or Greece.

Through storytelling, the brand-ambassadors communicate, in several digital platforms, their journey experience, expanding the campaign in blogs or social media posts (also integrated in the microsite).

Display ads in predefined touch points remind the consumer how the brand boosts their life experience, whether by inviting them into off the beaten track routes when they're booking a trip, or by reminding them how recipes done with Olivari get 'higher ratings'.

Finally, companion mobile apps help the consumer becoming more involved: curated content for travellers or fun interactive recipes game.

SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
Creative Lead
Design Lead
Prototyping
Strategy & Research
Visual Design
UX/UI/IA