Redesign a mobile app that trade professionals use on a daily basis to showcase the brand commercial advantages and assets.
Mobil 1 is a brand of synthetic motor oil and other automotive lubrication products globally marketed and sold by ExxonMobil.
The overall look and feel used neutral and subtle tones to allow the brand and products to take the spotlight. The content was rearranged to facilitate browsing and quick presentations on retail sites.
Navigation of each section was similar to book browsing, eliminating longer learning curve, and icons were introduced. Image assets populated the screen whenever relevant to make it more friendly and 'humanised'.
Simple and high contrast iconography to help users identify different sections.
Flat illustrations helped communicate brand messages.
Marketing assets were mocked up for better clarity of the trade offer.
Customised index helped sales agents prepare their retail visits.