Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Micaela Reis
Celebrity website

CELEBRITY

SPOTLIGHT

Website for a famous and hard-working model and actress from Angola.

THE BRIEF

Design Micaela's website as well as the online store for her new 'Praia Morena' beach wear collection.

ABOUT THE BRAND

Micaela Reis is a famous Angolan top model and actress that started her own beach wear product line.

SOLUTION

Full blown imagery, social network integration and personal blog content are the main elements in the homepage. An interactive timeline allows content to be dynamically filtered and the pink colour (Micaela's favourite) is used both in branding as well as the accent/highlight elements.

In the About area, personal photos illustrate the model's life path allowing fans to have access to exclusive/new imagery.

The Gallery area showcases the official photos and the Press area contains the best of press clipping (from social to professional articles, all are found there).

The online store has all the beach wear products signed by Micaela's 'Praia Morena' sub brand and supports shopping cart as well as full checkout flow.

SKILLS USED IN THIS PROJECT
Branding
Art Direction
Design Lead
Iconography
Prototyping
Visual Design
UX/UI/IA