Create a digital christmas campaign (facebook centred) that is outstanding and interactive, with pets and their owners at the centre.
Mars Petcare products enhance the magic of the relationship between pet lovers and their pets by offering high quality, enjoyable and nutritious premium food.
The concept for this webapp (running mostly on facebook but also later adapted to microsite) was that pets are a person's best friend. And come Christmas as the best time of the year to send your best buddy a singing postcard.
The webapp allows the user to take a snapshot of his/her face, add selected pet ears (from an array of images of both cats and dogs) and finally get a generated song, sampled as if cats or dogs were singing it. As a treat, every user that generated a postcard would get a 0.5€ discount on the mailbox.
The result was an extremely popular campaign, where more that half of the local facebook page followers generated postcards and share them at least once.