Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
L'Oréal Paris
Elnett Facebook Campaign

THE GOLD
ONE

A legendary icon that is perfectly at home in today's contemporary styles.

THE BRIEF

Social media campaign for Elnett, an iconic product from L'Oréal, to run during Portugal's biggest Fashion Week event.

ABOUT THE BRAND

Elnett is L'Oréal Paris' most iconic brand. With over 5 decades of style, the gold can has always been at the heart of great style.

SOLUTION

The global campaign imagery was used to create a key visual for the facebook page. In this page, followers could see first hand all the fashion shows photos, minutes after they were done.

Also, an Instagram feed was integrated within the page with the proper event hasgtags so that user generated photography was not only present but treated as first class content.

The most liked posts and comments were curated and selected users were offered gift packs (and invited for upcoming shows).

SKILLS USED IN THIS PROJECT
Art Direction
Design Lead
Prototyping
Visual Design