Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Jumbo
Website Redesign Pitch

SMART

SHOPPING

Redesign the web presence of one of the biggest supermarket chains.

THE BRIEF

Rethink the brand digital strategy, mainly its web portal - the main entrance for the two major brands (Jumbo Supermarkets and BOX Electronics) and also the multiple microsites (children, petcare, wine cellar, etc.); include visual explorations on how that change could look like, without having to regenerate all content/assets.

ABOUT THE BRAND

Jumbo is one of Portugal's biggest supermarket chains, owned by Auchan (France) and partly by employees, with a family-centred positioning, claiming to have the biggest product range in the operating countries.

SOLUTION

The web portal architecture was slightly rearranged in a more logical and structured way. Main navigation links were kept in the homepage and secondary links put in a new side bar, always accessible across all sites and microsites.

Through a new digital ID, user profiling was implemented by tracking not only shopping habits but also products visited, age, gender and other personal info - optionally given out by the user.

Visual design followed the challenge of integrating as much as possible code-generated elements, so all imagery assets in the existing database could be used without extra work; things like subtle vignette shading on product images or code generated sales boxes could also be controlled in the existing backoffice, optimising content creating.

Finally, explorations on how this new visual language could work on existing microsites, giving proof to its esthetic versatility.

Side bar is present in all brand websites to allow easy navigation between the various microsites.

Code generated elements allow reusing current imagery giving it a new look.

Hover transitions give access to common tasks, cleaning up space for product info and prices.

Branded store locator map for an easier and more intuitive search.

SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
Creative/Design Direction
Prototyping
Strategy & Research
Visual Design
UX/UI/IA