Create a campaign/promo on facebook platform where participating users win free tickets for 'Alive' - one of Portugal's biggest summer festival of music and arts.
FNAC is a large French retail chain selling a vast range of cultural, entertainment and consumer electronics products, with more than 200 stores around the world.
The idea for the campaign was to use real products from FNAC and challenge the users to show how good is their music knowledge; a music quiz showing product imagery (with applied distortion effects) and a related question to which the user would have to answer, with a total of three tries. For each missed answer, the imagery would become more clear but fewer points were given. In the end, users with higher scores in shorter times would win free tickets.
The visual concept followed brand colours and guidelines, integrating also elements from the ATL campaign.
This was the first facebook campaign created for this client and, due to its huge success, opened to the door for several other FNAC digital projects partnered with brands like AMI or Microsoft.