Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
EGG
EGG Website

HATCHING

GREAT WORK

Website for Egg - a creative collective enterprise started by me.

THE BRIEF

Website for the project, reflecting the brand essencial form - the egg as a start or a (re)birth. Keep it simple and usable in all devices.

ABOUT THE BRAND

EGG was a collective enterprise I started, joining multi-disciplinary creatives that wanted to do great work in a more bespoke way and directly in contact with the client, working together in the best solutions.

SOLUTION

The goal was to create a website that was based in the brand shape - the egg: thumbnail boxes for projects were egg-shaped (generated by code), iconography/illustration was designed always starting from that same shape and content used, wherever possible, egg-related terms and analogies.

The user experience aimed at making the whole website behave the same way as an app, eliminating 'tree navigation' (one-click away approach). All the screens were responsive in multiple viewports.

Custom 'egg-based' iconography was created.

Thumbnails used egg-shaped boxes.

Forms shaped as real-life objects.

Dynamic drawer for an optimised screen.

SKILLS USED IN THIS PROJECT
Creative/Design Direction
Concept & Ideation
Iconography
Illustration & Graphics
Prototyping
Typography
Branding
Visual Design
UX/UI/IA