Pitch for the redesign of Butlin's official website, in line with the recently updated branding guidelines. Improve on the homepage, product pages, and most importantly the booking flow.
Billy Butlin opened his first resort in 1936. Right from the start, his aim was to bring a little colour and happiness into the lives of hardworking families.
The booking flow, the pitch mains focus, was hugely simplified both by number of steps as well as to reflect the complex booking conditions that exist in the product range. By reducing clutter and avoiding "technical" input fields (drop downs, radio buttons, etc.), resulting in simple, friendly, and quick-to-get questions.
The new visual was created with the recent brand guidelines in mind, assuring consistency across the different channels. Colours, typography, graphic elements, etc. were laid out in a clean and user-centred way.
Hover interactions and subtle animations/transitions were created for many elements such as the Summary container, Packs list and Products selector.
The user options are always present in a more humanised way (less technical fields such drop downs or check boxes), making it more fun and friendly.
The calendar reflects the product booking conditions, snapping to correct checkin days and showing durations of the different accommodation packages.
Interactive filters were designed to allow better browsing and product selection.
On the right side, a booking summary with interactive blocks to allow changes at any time without having to go back in the process.