Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Bodycote
Corporate website

HEAVY

WEIGHT

Metal finishings and coating treatments can be sexy too.

THE BRIEF

Redesign pitch for the brand's official website. The current website was not only outdated in terms of look and feel, but also had complex navigation and not-so intuitive user experience.

ABOUT THE BRAND

An international leader in thermal processing focused on servicing the specific needs of a diverse client base, from automotive, general industrial, aerospace, defence and energy.

SOLUTION

Total redesign of the active website while keeping its fundamental architecture and navigation areas. A new service selector allows quick access to the company range of services and new iconography helps users identifying the main service categories.

The colour scheme, while based in the brand colours, make it easier to differentiate content from interaction elements.

The proposed new Innovation page, focused on R&D projects, has a distinctive look and feel that better communicates the high end projects the brand develops.

Quick service selector, with contextual features.

Branded iconography for each of the main service categories.

For each service, a new contextual applications tab to help proper selection.

Interactive timeline to easily showcase the company long history on innovation and development.

SKILLS USED IN THIS PROJECT
Design Lead
Iconography
Typography
Visual Design
UX/UI/IA