Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
SICAL
Special Editions
GOURMET SPECIALS
New special edition packs for Portugal's oldest coffee producer and distributor.

THE BRIEF

Create a pack for the new special editions: Jamaica and Colombia, both origins of the best coffee beans in the world.

ABOUT THE BRAND

SICAL is one of the oldest Portuguese coffee producers, now own by Nestlé, is still the country's main coffee brand.

SOLUTION

Both packs had to keep the same packaging solution the brand already uses, so the approach was to create a distinctive look. Both flavours start with a black base and then revel the origin's country colours, in a subtle gradient. Monochrome and high contrast imagery of each country's national bird and traditional landscape was blended in the top area, resulting in different visuals for different coffee origins.

The special editions had a newly created logo that identified them and would allow future editions to be immediately recognised by consumers.

SKILLS USED IN THIS PROJECT
Packaging
Art Direction
Typography
Graphic Design