Oliveira da Serra
Pop-up Bottle
CONTROL YOUR COOKINGS
The country's most popular olive oil upgraded its bottle to allow consumers a more controllable usage.
THE BRIEF
Create a campaign about the new 'pop-up' bottle cap, a proprietary system that allows more accurate control of the olive oil drip.
ABOUT THE BRAND
Oliveira da Serra selects the best olive batches to produced a range of world class and awarded olive oil.
SOLUTION
The ATL concept was adapted to POS materials in a coherent and attractive way. The 'pop-up' system inspired same less predictable communication pieces such as a 'pop-up' flyer (by unfolding it, the consumer would get an idea of how the system works), in store animated giant caps (again, showing the 'pop-up' system) or aisle rack fronts with half-cut bottles showing the 'pop-up' cap.
SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
