Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Nestlé
Fitness
BEACH TIME IS COMING
In-store campaign to remind women that summertime is approaching.

THE BRIEF

Create a pre-summer campaign to remind women that it's time to get in shape for the beach and nothing like Fitness whole-grain cereals to help them achieve their best.

ABOUT THE BRAND

Nestlé Fitness breakfast cereal provides a sensible, great-tasting start to the day; delicious flakes made with whole grain and important vitamins and minerals, including Calcium and Iron.

SOLUTION

Simple press ad concept that was then adapted for POS materials and trade brochure.

SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
Illustration & Graphics