Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Nestlé
Cappuccino (Topping)
CRÈME DE LA CRÈME
Professional Cappuccino made quick and easy on any coffee shop.

THE BRIEF

Nestlé Cappuccino is a new topping product targeted at coffeeshop professionals to quickly make tasteful Cappuccinos.

ABOUT THE BRAND

Nestlé is the leading Nutrition, Health and Wellness Company, helping consumers care for themselves and their families.

SOLUTION

The concept for the campaign was to use a game of words based on the idea of a cappuccino being one of everyday's best moments, with a close-up photo of the product aimed for appetite appeal.

The package was created as a cube with a custom opening (white top of a cappuccino) creating an unexpected moment to remind the coffee professionals of the product's main benefit: amazing and tasty cappuccino foam. Simple step-by-step illustrations were present on the sides to quickly remind them on how to prepare it.

SKILLS USED IN THIS PROJECT
Art Direction
Design Lead
Iconography
Illustration & Graphics
Packaging
Shooting
Client Relations