Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Museu de Angola
Identity Pitch
ALL ABOUT MONEY
Pitch for Angola's national Coin Museum, a brand new cultural equipment in the heart of Luanda.

THE BRIEF

Create brand identity, marketing materials, signage language and digital comms (website, newsletters, etc.) for the new Coin Museum

ABOUT THE BRAND

Museu da Moeda (Coin Museum) is an initiative of the national Bank of Angola, featuring historical documents and different currencies used through time.

SOLUTION

The logo is based on the outstanding architecture shape of the museum building, evoking its forms as well as the proximity with the Bank of Angola head quarters, symbolised by the star. The fragmented elements are inspired in the building's light intersections and at the centre, the national colours.

The brochure's cover is a hard paper card, with custom cutout and embossed logo. The inner pages follow the almost 'cubist' shape of the building, creating an unpredictable communication object that totally connects with the city's new equipment.

Basic merchandising for the Museum's store was created using the new brand elements: logo, fragmented graphics, etc, all with premium finishings.

SKILLS USED IN THIS PROJECT
Branding
Concept & Ideation
Design Lead
Graphic Design
Typography