Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Microsoft
Corporate Brochure
TOP-LEVEL EXPOSURE
A limited edition brochure created for Steve Balmer's visit to many European countries.

THE BRIEF

Create a premium brochure for the President of Microsoft to hand personally to local decision makers (ministers, CEOs, etc.) during his Europe tour.

ABOUT THE BRAND

The tech giant Microsoft is present not only in daily computer products but also in local communities, providing technology to help citizenship and innovation projects.

SOLUTION

The brochure was packed in a black and silver-printed pack, made of hard paper card. Inside it, a square borchure with the brand's global campaign 'Realizing Potencial', dedicated to showcase real histories of how Microsoft has enabled people to become their best. The campaign's imagery, shot by renowned photographer Richard Renaldi.

SKILLS USED IN THIS PROJECT
Graphic Design
Concept & Ideation
Packaging
Typography