Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Mercado São Vicente
In Store Materials
YUMMY AND CRUNCHY
In-store communication materials for a gourmet store & coffee shop.

THE BRIEF

Design in-store materials for the brand; make them unexpected, original and sophisticated.

ABOUT THE BRAND

Mercado de São Vicente was a chain of gourmet stores in selected neighbourhoods, with organic and environmental-friendly products.

SOLUTION

Earth colours printed in 'raw-pressed' paper card gave the brand materials a unique identity; typography was used as graphic elements in branded  table placemats; instructions and other product information were custom designed to assure consistency across all communication.

SKILLS USED IN THIS PROJECT
Graphic Design
Typography
Iconography
Design Lead