Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
Olá / Wall's
Magnum
ATTRACTED TO DEVOTION
Alignment campaign for three new flavours of one of the world's most popular ice-cream.

THE BRIEF

Aligned with the international campaign, create three new executions for three new flavours

ABOUT THE BRAND

Wall’s ice-creams was founded in 1786 with a mission to bring more smiles to more people.

SOLUTION

On all three executions, the concept 'pure devotion' was kept present in the layouts, where a 'divine light' illuminates the product; in the background, national animals appear attracted by this 'unknown divinity'.

SKILLS USED IN THIS PROJECT
Art Direction
Creative Lead