Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
L'Oréal Paris
Studio Line
GET GOING TO IBIZA
Press and BTL campaign for millennials, offering free trips to Ibiza.

THE BRIEF

Create a campaign for Studio Line hair gel, targeted at teenagers, with gifts/rewards, sampling and/or relevant events.

ABOUT THE BRAND

Studio Line is L'Oréal's hair styling product family for consumer market, with a very informal tone and visuals.

SOLUTION

The concept for the campaign was simple: free trip to Ibiza for a group of 4 friends. To promote the campaign, press ads, TV tags and POS materials were created. Also, sampling events targeted at teenagers going out, where they were offered a 'VIP bracelet' that they could trade in for product sample the days after.

 
SKILLS USED IN THIS PROJECT
Art Direction
Concept & Ideation
Experiential & Events
Shooting