Alex Carvalho
DIGITAL DESIGNER & ART DIRECTOR
ALL
ALL
ANA
Campaign Gift
TEASE AND REVEAL
Campaign gift targeted at route planners, in a worldwide convention in Las Vegas.

THE BRIEF

Create a special gift, in sync with the 'migratory birds' campaign, for route planners present at the Las Vegas event.

ABOUT THE BRAND

ANA - Aeroportos de Portugal is the country airport managing company, responsible for all airplane routes and ground operations.

SOLUTION

The box expands the campaign, incorporating the migratory birds visuals. When closed, a simple dashed cut and an airplane icon tease the user to open it. Upon ripping the dotted stripe, a tease message appears: 'Over 90% of our visitors return to Lisbon'; then, lifting the top cover, the migratory birds illustration appears a follow up to the tease: 'No to mention migratory birds'.

In the inside, a gift box of a traditional porcelain swallow bird, a very typical and recently trendy decoration object in Portugal. On the gift box, a small flyer was added with extra information for the route planners.

SKILLS USED IN THIS PROJECT
Concept & Ideation
Packaging
Graphic Design